March 10, 2020
Do you have a small business or website that you would like to promote? Or rather you have tried various ways to build your traffic but it does not seem to work out? Fret not! With the implementation of Search Engine Optimisation (SEO), you would find it easier to reach out to your target audience.
You should never downplay the importance of integrating SEO to your businesses as SEO can help to boost the visibility of your business on search engines like Google. It has to do with identifying the right keywords, phrases, and topics that clients are looking for on a search engine.
Ultimately the goal is to optimise your webpage to be placed on the first page of the Google results given the fact that businesses are getting even more competitive. Furthermore, SEO is not just about building sites that are search engine friendly, it is also about connecting with the right target audience or customers.
One of the key benefits of SEO is cost-effectiveness. It has a decent return on investment (ROI) as compared to pay-per-click (PPC), email marketing and even social media marketing. Study has also shown that around 80% of customers would look for products and services online.
With the incorporation of SEO, your branding and trust will increase in a sense that with a better visibility on search engines, customers will just stick to your brand name and services or products that you offer. It subsequently leads to a higher generation of web traffic based on consumer’s insights and keyword preferences that you have set. SEO will also ensure that your website appeals to the right audience, attracting them to your services and eventually resulting in the cash-spending customers of yours.
You have heard about the benefits, what is next? Let us share with you some of the SEO strategies that you can consider using them that can potentially bring your business to greater heights.
Adding meta data or hashtags is one thing, hitting the correct keywords is another thing. You might think that you get the hang of using various keywords but the fact is that you have to think exactly like consumers to have a higher chance in getting the correct keywords. An example will be words such as “condo” and “condominium”. The former “condo” would have more displays on search engines as compared to condominium.
You can read or even search for articles online on the common keywords that people use for certain products then subsequently apply it from there. You can consider using Google Console which optimises the visibility of your website in the google search results. Alternatively, you can also use Google Keyword Planner to see which of your keywords have proven results and which keywords are not making the cut.
Now that you have the keywords, it is time to introduce backlinks. A backlink is simply a link from one website to another. You can either set a hyperlink, also known as URL towards the end of your content or set a link at the front and also middle of your content. Basically, when user clicks the link, it re-directs them to another planned page.
Consequently, high quality backlinks can increase a site’s ranking position and visibility in search engine results too.
People often neglect about listing down their contact details especially on Google. In fact, contact information is one of the biggest things that investors, customers, or even your prospective business partners will look for. At the very least, business name, phone number, physical address and hours of operation should be included to have a better chance of being listed on the first few pages of Google search engine results.
In addition, try to get your customers or whoever involved to review your business as reviews can certainly help to increase your search ranking and boost your business in every way possible.
In conclusion, it is totally no harm in implementing SEO to your website or business. It may not do wonders but it certainly helps in building your brand by getting more web traffic that is critical for long-term successes.